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  • It goes without saying that having another site highlight your content is great for brand awareness. But, additionally, backlinks can also increase your search engine authority.
  • When high-authority sites link to your content, search engine algorithms take this into account when ranking your content on result pages.
  • This means that the more backlinks you get from credible websites, the higher your search rankings could get.
Pamela Bump
Content Growth Team Manager

Backlinks remain one of the strongest ranking signals in Google's search algorithm. The more links you have from multiple high-authority domains, the better your chances are to rank well for top keywords.

Google Blog

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Seven Small Business Growth Strategies That Work In 2022/23


In 2022, the majority of small business owners (over 54%) feel that the pandemic’s impact on their businesses is not over, according to data from Guidant Financial. But at the same time, they overwhelmingly (83.4%) feel that their businesses will survive the pandemic. There is change in the air, as 41% want to expand or remodel their businesses and 39.7% want to invest in digital marketing.


While managing a small business, I continually look for ways to grow and provide more value to our customers. Based on my experience, here are some tips I recommend to boost the growth of your small business.


  • Revamp your digital marketing strategy.
  • Expand your online presence.
  • Leverage video SEO.
  • Form strategic marketing partnerships.
  • Optimize workforce costs.
  • Grow your reach with micro-influencers.
  • Establish the right company culture.

Before implementing these strategies, thoroughly analyze your business and industry. There are no one-size-fits-all strategies for a business to succeed, so you may not need all the strategies mentioned above. For best results, choose the strategies that suit your goals for the upcoming year.

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